Interior design magazine
A publication that primarily focuses, on the internet or in a hard copy periodical format, on interior design is called an interior design magazine.
An interior design magazine documents the interior of homes, textile, architecture, furniture and home accessories usually in a staged or highly stylized format. They also may feature historic houses, cutting edge design, cafes, and eco-friendly living.
Each and every publication or issue most of the time acts as a guide on “how to” for styling and interior decorating, as well as giving their readers the latest trends and up to date design news. Contemporary houses in the typical interior design magazine today are usually nothing more than some highly styled photographs, made by decorators or interior stylists. They just focus on the interior or on the furniture, not featuring, most of the times, people.
In the second half of the 19th century, several publications offering advice on how to decorate and manage the home met a big development, but the 18th century was the first period in which English home interiors were represented in both image and text. The writing and the format of interior design magazines were, for the most part, modeled on art journals and architecture, which began publications from the 1890s. These magazines were the ones that laid the foundation for domesticity, decorating and homemaking, which later will continue to grow into different titles.
Responsible for Germany’s first serial publication on interior design was Alexander Koch. His magazine was named “Innendekoration” and began publication in January 1890. His “Deutsche Kunst und Dekoration” focused, also, primarily on interiors (1897-1932). These magazines were followed by others such as “House Beautiful”, in Chicago (between 1896 and 1930), and ”Das Interior”, in Vienna (between 1900 and 1915). “House Beautiful” was a magazine oriented towards the reader, aiming to fulfill his aspirations, instead of displaying an actually affordable or achievable home. This kind of magazines had an international circulation and their impact can be measured by the next (as in the second one) generation of magazines, which present a similar format and that were formed in the years to follow.
In the 19th century, Britain’s and US’s middle class began to take and raise interest in home furnishings. This meant a higher demand for furniture in shops and department stores. Benefiting from the power of the wealthy class to whom they addressed, retailers took advantage of the available, inexpensive, printing methods and started selling their retail catalogs. These catalogs gave information on interiors and furniture that were available for any consumer. “Terrance Conran’s Habitat” (founded in 1964), began to provide services for a growing number of affluent clients, preoccupied on buying a cost-efficient interior presented in ready-to-made rooms. The first issue of ”Habitat” catalog (in 1966) was advertised as a guide on how to decorate a home and not just a telling tool.
The Swedish company “IKEA” was founded in 1943 by Ingvar Kampard, and the catalog was first produced in 1951. By 2002 it had a distribution number of 110 million across 34 countries.